This ensures consistency in merchandising, improves the customer experience, and increases sales and profits. With planogram software, retailers can drag and drop product images onto the store map and adjust the planogram to optimize product placement.

The software takes into account factors such as customer flow, product placement, and shelf space, which can be difficult to do manually. Monitor sales data and customer feedback to optimize your planogram over time.īy following these steps, you can create a planogram that optimizes your store’s space and improves the shopping experience for your customers. Test and optimize: Once you have created your planogram, test it in your store and make adjustments as needed.This will help you visualize how the products will look on shelves and displays. Create a visual representation: Use a planogram software or tool to create a visual representation of your planogram.For example, place all the coffee products in one section and all the tea products in another section. Group products: Group related products together to create a cohesive shopping experience for customers.Consider factors such as product size, shape, and color, as well as complementary and substitute products that should be placed nearby. Determine product placement: Based on your analysis, determine the best placement for each product.Identify high-traffic areas and areas that are often overlooked by customers. Analyze your store’s layout and traffic flow: Before creating a planogram, it’s important to understand the layout of your store and how customers move through it.Here are some steps to create a planogram: SmartDraw makes creating a planogram easy with built-in templates and symbols you can drag-and-drop onto your layout.The goal of a planogram is to optimize the use of space, increase sales, and improve the overall shopping experience for customers. For example, you'll often find sugary kid-centric cereals on the bottom shelves while healthy, high-fiber ones will be placed higher.

Their lower level placement may even make it easier for children to grab products to add to their parents' carts. However, products on the bottom shelf may be eye-level for children. Products placed at eye-level may sell better than products placed on the bottom shelf. For example, stores will first group all bread-like products in the same aisle and then will often place peanut butter, jelly and other condiments in the same place to help remind shoppers to stock up on those items at the same time.

Making a planogram is a delicate balance of logical organization such as grouping items in the same category and taking advantage of consumer behavior and psychology to expose them to new or highly profitable products, and increasing sales by using cross-selling techniques and triggering impulse buy behaviors.

How to read retail planograms